This & That

The Taste Graph

Rank, review, and discover everything worth your time.

This & That starts with the media that defines you — movies, TV, music, books & podcasts — in one profile. Community rankings, curated lists, and a Taste Match % that shows whose recommendations you can actually trust. Digital first. Physical next. Personal after that.

J A R +

Join 52K+ people who already use our taste as their filter.

Personal personality values compatibility

Physical restaurants bars cities travel monuments

Digital

Movies TV Music Books Podcasts

Digital
stage 1

Physical
stage 2

Personal
stage 3

Digital — stage 1 Physical — stage 2 Personal — stage 3

The beachhead is digital. The platform is everything you do.

The problem

Social media got identity wrong.

Followers ≠ signalInstagram is a performance. LinkedIn is a job title. TikTok is a scroll. None say anything true about who a person is.

Your taste is fragmentedA film app here, a books app there, music and podcasts tracked nowhere at all. No single home holds the whole picture.

Discovery is brokenAlgorithms serve noise. The people you’d actually click with are invisible.

You are not your followers. You are what you watch, what you read, what you listen to — and eventually where you go and what you believe.

The big idea

This & That is building organized social media.

You can only post by ranking or reviewing something real. No empty feed, no performance — just structured taste that adds up to a profile anyone can read in thirty seconds.

Pure
social

engaging, empty

↔

This & That

the mesh

↔

Pure
utility

useful, impersonal

A social utility — the engagement of social with the usefulness of a review platform.

What you can do at launch

The digital wedge — your whole media taste, in one profile.

One unified profileMovies, TV, music, books & podcasts — rated 1–10, all in one place. Someone reads who you are in thirty seconds.

Community rankingsConsensus favorites where everyone has an equal say. The more people rank, the more authoritative it gets.

Curated listsFounder lists and the reference top-lists you already trust, brought inside the app — something worth browsing from day one.

Follow anyoneA feed of what friends — and interesting strangers — are ranking, reviewing, liking and queueing.

Taste Match %A person-to-person agreement score from ratings alone. Filters narrow who you see — they never change the score.

Sort every wayBy genre, runtime, mood, era, rating and popularity — find the right thing for right now.

How the flagship feature works

The Taste Match

One number that tells you, profile by profile, how much someone’s taste overlaps with yours — and it’s the people behind it.

You

your taste

@maya.watches

Taste match

Someone whose taste matches yours 92% ranked this a 9.4.

Rank what you love

Rate across all five formats. Every rating builds your profile and feeds the community rankings.

We compute your Taste Match %

A personal agreement score with every other person on the graph — from your ratings, not an average of the crowd.

Discover through your matches

“Someone whose taste matches yours 92% ranked this a 9.4” beats a faceless average, every time.

The vision

One mechanic — rank, review, match — across a widening world.

From followers to compatibility. From content to taste. From performance to identity.

Stage 1 · DigitalLaunching now

A guide to superior media consumption

Movies, TV, music, books & podcasts. Rank, review and build the cross-media taste graph.

Stage 2 · Physical

Rank & review everything

Restaurants, bars, cities, monuments and travel — the bold step from media into the physical world.

Stage 3 · Personal

Why This & That is inevitable

Personality, values, beliefs and compatibility — the deepest layer of who someone really is.

The long-term goal

A taste graph for everything people consume, visit, value, and recommend.

Why now

The behavior already exists. The home for it doesn’t.

People already rank and recommend by hand every day — in group chats, in screenshots, in the same “what should I watch” text over and over. AI finally makes cross-category taste matching possible, and social media is ready for a transparent identity layer. This & That is where all of it finally lives.